Why yeezy

Not only does the Yeezy brand get the backing of Adidas, but it also utilizes its Ultraboost technology. Ultraboost literally makes it seem like you, the wearer, are walking on little clouds. Kanye West is a character.

A GOAT was born on this day 42 years ago. A post shared by Kanye West kanyew. Where a style icon goes, the masses will follow. Kanye has managed to spin that situation into a successful brand, and no one can blame him for that.

The incredible success of the v2 launches has buoyed the partnership. Not only is West planning several more releases with Adidas, but it looks like the rapper-turned-sneaker mogul has carte blanche over the design of his upcoming shoes. The Yeezy is slated for a late release and looks like a Yeezy stuck in a spiderweb. They transform a man into a man who wears Yeezys. Even style gods like Pharrell Williams don't wield style powers bigger than Yeezys. When he wore them, he paired the kicks with a denim-on-denim outfit that looked okay.

But would his look have been better with some plain black sneakers or some white Stan Smiths? And if Pharrell can't make 'em work, there's no hope for the rest of us. At best, Yeezys are a distraction from the bad outfits they're often paired with. For years sneakerheads have struggled to pair their outlandish footwear with tasteful trousers, shirts, jackets, etc. But Kanye West's fans have an added problem in that they have a knack for dressing exactly like Kanye does.

While he certainly looks great in Kanye West fits, the people who want to emulate him down to a tee literally and figuratively seldom do. Part of that is because West simply has an odd, Humpty Dumpty body—on his song "30 Hours" he attributed his figure to skipping leg day—but it's also because he has the King Midas touch of style—and that is a gift and a curse.

By late February, more Yeezys were released through select retailers. Adidas has also boosted demand by releasing the shoes in unique colorways. In June , a new version of the Yeezy Boost debuted in gray with a glow-in-the-dark gum outsole. Those sneakers are throwbacks to a style of Adidas shoes from the s. The same year they came out, the Yeezy Boost running shoe premiered during the Yeezy Season 5 fashion show. With this shoe, Adidas once again turned to product scarcity to garner buzz, initially only making it available at the Yeezy Supply online store.

His words may not have seemed sincere then since the shoes continued selling out in minutes for years afterward. Making the item so out of reach to the masses instills more brand resentment than brand loyalty, and with this re-release, Adidas has made it clear that it has a wider audience in mind. Our mission has never been more vital than it is in this moment: to empower through understanding. Financial contributions from our readers are a critical part of supporting our resource-intensive work and help us keep our journalism free for all.

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