Sub editing what is

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Necessary Necessary. Picture decisions can also irritate readers. We always prefer to use images if we can, and another challenge can be to find something relevant. Sometimes our choice can appear tangential, but it may present an opportunity to pull out a quote from the piece, as well as reinforce the keywords for search engines.

There are exceptions — if a story is sensitive or philosophical, using stock images can be insensitive or irrelevant. Whatever some may say , we're not trying to sensationalise, we're trying to make sure that people interested in the subject get to read what our writers have to say. Yes, we want our piece to be read by as many people as possible, not just in a greedy hunt for hits although of course we want to be popular … , but also to make the whole process worthwhile. We do, of course, make mistakes, and we rightly get pulled up for it.

But go for cock-up rather than conspiracy. We try to correct them as soon as we can too — do keep flagging up errors if you see them, although subs can't read every thread in full , so if you spot something factually incorrect, please email the readers' editor.

I hoped when I first started the job that it wasn't true that nobody liked subs. I still have some faith, and I'm sure I'll see a comment at the end of a piece soon that says "not a single error, factual or grammatical, in this piece, it flows beautifully, the headline perfectly matches the copy and the caption sings".

Go on, make a sub's day. This article is more than 9 years old. Charlotte Naughton.